About Us

We are a family owned business operating out of San Diego, California. We started this company in 2022 to shine a light on other family owned and operated businesses that create unique and quality children's items. As the world continues to advance technologies, simple childhood pleasures like pretend play and art are lost. We hope to keep those simple pleasures alive by providing items that allow children to create, play, learn and read. 

We are committed to working with brands that truly believe our values and mission. We want our customers to feel like family and rely on us to provide products they can purchase year after year. Our goal is build relationships with all our vendors so we can support each other and truly feel like family!

We also believe in engaging with our community so we will be hosting monthly Create & Play pop up events in San Diego, CA. These events will allow our community families and children to gather to create and play with our store's products, enjoy live music, eat and drink specialty food items and more.

We look forward to becoming family!